NEW SERIES! | The Best Of Drugstore Makeup | Wet n Wild |

If you've been a reader of my blog for a while, then you'll know how much I love drugstore makeup. There isn't much better in the world than finding an affordable product that works so well, sometimes even better than their higher end counterparts. I'm talking about those drugstore products that make you stop and think "no way could this be that cheap!" Not everything is great at the drugstore, you can't always sacrifice quality for a good deal. But that's where my posts come in..

Since I've found so many awesome products at the drugstore, that are some of my all-time favorites and ultimate go-to's, I decided to create a little series on my blog featuring all of the best drugstore products, broken up by brand. Each month, I'm going to feature one drugstore brand and all of my favorite products from that brand. These are products that I use myself, that I love, and that I swear by. 

Finding an amazing product at the drugstore can be challenging sometimes, and if you're only buying duds, you're really not saving yourself any money. Hopefully through these posts, you'll be able to find the most affordable, high quality products at the drugstore!

Best of Drugstore Makeup: Wet n Wild

This week I'm featuring the brand Wet n Wild! Wet n Wild is probably one of the most affordable brands at the drugstore, with most of their products retailing for less than $10! Don't let the low prices fool you though, a lot of my favorite products from the drugstore are in fact, Wet n Wild. Ready for the best of Wet n Wild? 

Wet n Wild PhotoFocus Concealer

About a year ago, Wet n Wild released a new line of foundations, powders, concealers, and contour and highlight sticks. I bought one of everything, not only because I was interested in trying out an extremely affordable foundation, but also because everyone was raving about the products in this line. I found that personally, the foundation was alright, certainly not bad but it wasn't the best either. What I really loved though, was the concealer. 

This concealer blends beautifully, covers dark circles, and even looks amazing in photos, (hence the name Photo Focus). It quickly became, and has stayed, my go-to concealer since trying it out. 

Wet n Wild Color Icon Eyeshadow Palettes

Listen to me when I say, the Color Icon eyeshadow palette are some of the most underrated makeup products ever. I don't think I've ever been disappointed in them, not even once. First off, they're each less than $5. Second, the shade selections are amazing and pretty unique, and third, the quality is pretty fucking impressive. 

I played with these palettes when I first started doing makeup in middle school and I still reach for them consistently now, 10 years later! I love recommending these to people just starting out with makeup, people who aren't sure what to buy or if they want to splurge on expensive products. But I also recommend these to pretty much everyone because they're amazing and one of my favorite products ever, in the entire world, no exaggeration. 

Wet n Wild Mega Glo Highlighting Powder

If I had to throw out every makeup item I owned and I could only keep one thing it would have to be the Wet n Wild Mega Glo Highlighting Powder in Precious Petals, hands down. This shit is the bomb. I have never found a drugstore highlight that compares and I actually prefer it over most of my high end ones. 

They have other shades and they're all amazing as well. You get tons of product for around $5 and they all look so beautiful in the package and once applied. 

Oh, and the Gold Bar Highlighting Powder is a product I absolutely live for. 

Wet n Wild Liquid Catsuit Matte Liquid Lipstick

Drugstore liquid lipsticks can be a little difficult to work with. They tend to be blotchy when applied and if they're matte, they can often be really drying. I was certainly scared of trying out these liquid lipsticks because I honestly thought, due to their really affordable price, that they would be horrible. But..plot twist! I was wrong! The Liquid Catsuit Liquid Lipsticks have easily become one of my favorite drugstore liquid lipsticks. They come in an array of neutral and colorful shades, my favorite being a bright blue! 

 Wet n Wild Perfect Pout Gel Lip Liner

These lip liners are amazing ya'll! The shade selection is amazing, like every single shade is gorgeous! They go on smooth and evenly, allowing for a super easy application, and they last too. These even work great all over your lips, they're not drying at all! I rarely find a lip liner I love, but the Perfect Pout Gel Lip Liner from Wet n Wild is truly incredible. 

Wet n Wild Mega Glo Contour Stick

So I picked this up at the same time I bought the Photo Focus foundation and I immediately fell in love. I am not, by any means, the type of person that reaches for cream products because they tend to look like shit on my oily skin. This contour stick though, has been my go-to product for contouring since I used it for the first time.

It goes on easy and blends out beautifully. I usually throw this on as my contour on my cheeks, under my lips, on my nose, and around my forehead to define and I'm always happy with the results. It's super affordable and you get a lot of product, mine usually lasts a few months!

Wet n Wild Essential Brushes

Wet n Wild has a full line of face and eye brushes that are fucking amazing, literally no other way to describe them. They're pink and white and absolutely gorgeous and they each work really well. My favorite are the crease brushes, which I have probably 8 of, and the flat top foundation brush, which makes applying liquid foundation easy and leaves your skin looking flawless! The best part is these brushes are really cheap. They range from $0.99-$2.99! 

A product from Wet n Wild you should skip on...

I have never liked any of the mascaras from Wet n Wild. I'm pretty picky when it comes to mascara and these just don't cut it for me. They look cheap, they smell cheap, and they don't do much for your lashes except clump them up. I recommend a lot from Wet n Wild but never, ever the mascaras.

What are your favorite products from Wet n Wild? Do you agree with my list? Let me know in the comments!

Thanks for reading!

Instagram: @alii.grigonis
Twitter: @heyitsaliquinn 



  1. Great overall post of this brand, all the products sound fab! I wish they sold wet n wild in the U.K.! Xx

    1. Oh my god! I had no idea they didn't sell Wet n Wild in the UK! Hopefully they start soon, it really is a great, affordable brand

      Thanks for reading!

  2. These seem like great products! I really want this wet n wild eyeshadow palette, these are stunning colors!


    1. The eyeshadow palettes are some of the best from the drugstore and they always have the prettiest shades!

      Thanks for reading!

  3. Love this post! Wet n Wild products always look amazing and I've heard such great things about them, I wish they stocked it in the UK so I could test some of their products out!

    Jess xx

    1. You're the second person to tell me they don't sell it in the UK, I had no idea! Wet n Wild needs to get to the UK asap! It really is an amazing brand!

      Thanks for reading!